Revised Creative Brief

Creative Brief

Project Details
Date: October 18, 2008
Prepared by: Anna Storkel
Project name: Title Sequence for Kill Bill
Design Lead: Anna Storkel
Hand-off to Production: Due 11/12/08 Product Release:

Project Concept
This project allows me to explore After Effects. And I will create a unique and functional title sequence for the movie Kill Bill that is exciting and action filled.


Objectives
The objectives and goals of this project are to provide the tone for the movie and to list the actors, actresses, and the title.


Audience
The audience would be one that enjoys action movies, blood and guts, fight scenes, kung fu, and a unique experience. They will most likely be a middle-aged men, around 15 to 35 years old. Also the audience would most likely enjoy Quentin Tarantino movies, which are a little offbeat but always action packed with a touch of humor.

Perception/Tone
The tone and perception of the project will most likely be a dark one, but at the same time has a touch of humor. The colors will be black, yellow, and red. The project will attract action lovers by using similar elements in the movie, such as blood and swords.


Communication Strategy
To create the perception/tone, I will stick with the color palette of red, yellow, and black because these are exciting and bold colors that have significance in the movie. I will grab the audience by using graphic images/animations. Like an action movie, I will keep the audience on their toes by using shorter segments, surprising details, and coordination with sound/music.

Movie Elements – Anime, Asian Symbols, Country/Western, Black and White, Yellow Motorcycle and Suit, Death List, Exaggerated Spouting Blood, Swords, Red Tint, Chapters, Revenge/Payback, Hospital, Fight Scenes.

Competitive Landscape
Competitive products include all movies by Quentin Tarantino including Pulp Fiction and Grindhouse. Also Crouching Tiger, Hidden Dragon, Snatch, Sin City, Clockwork Orange, Fight Club, Battle Royal and Once Upon A Time In Mexico.
All these movies are action packed and many use lots of blood. Sin City has the same unique sense about it and uses similar cinematography. Crouching Tiger, Hidden Dragon is similar in that it has an Asian quality and uses unique fight scenes. Battle Royal is all about killing as is Kill Bill. Pulp Fiction stars Uma Thurman and has the same tone and feel.

Single-Minded Message
Unique & Exciting Bloody Revenge